Ford is a lot better at trucks than cars these days, and with the new Explorer, they have shown just how good they are at getting the basics right and getting the pricing realigned. They understand that today's customer is keenly aware of all the choices in this segment and is simply not willing to pay as much for a new SUV as they may have been five years ago, and that the new customer wants more goodies for the money or he or she will go elsewhere. This new Ford Explorer is as much an exercise in cost accounting as truck design, and it succeeds on both counts. Overall, a great value.

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