The Mini Cooper's broad brow and challenging demeanor is tempered by an appealing wonder-eyed look. The distinctive body shape is recognizable even in black paper silhouette. In the old days we dubbed the Mini "The Flying Toastmaster." That description would apply to today's Mini as well if that toaster had a bulldog attitude and could cling to the counter as if suctioned in place. Tenacity is built into today’s Mini visually by its a slightly splayed stance.
The Mini is low, wide, and short, with short overhangs. The wheels are set as far out to the four corners as possible, enhancing stability in turns and reducing hobby-horsing on bumpy straights. Measuring 97.1 inches, the wheelbase is longer than some small cars. But the Mini is shorter overall, at 142.8 inches (less than 12 feet).
The hood is wide, but short in depth, the product of unique design and manufacturing techniques. The big round doe-eyed headlights (which go up with the hood) are partly responsible for the common reaction of "Oh-h-h, isn't it CUTE!" Actually, this response was by intent, not chance. Mini designers also threw in what they consider to be some voluptuous feminine curves and some masculine muscular bulges to cover all the visceral reactions. Thus the Mini is neither Guy Wheels nor a Chick Car. It is an engaging automotive device with an appeal that stretches across gender, age and economic status. That toaster-body shape of the Mini is functional: it gives anyone riding in either back or front seats adult headroom, something that arch-shaped body designs (such as the Beetle) cannot do.
The rear is trimmed with an elegant fascia with one exhaust tip exiting below the sleek rear bumper on the right side. BMW's attention to detail is everywhere in between. Small reflector on door jam alerts other drivers when you open the door when pulled to the side of a busy street. Big oval mirrors afford a good view behind, where all those other cars are located.
The Mini Cooper S comes with body-colored bumpers, aggressive side sills, wider wheel arches, a hood scoop, and a lower intake grille. Twin exhaust tips exit from the middle. A rear spoiler trails off the roof, chrome brightens the fuel-filler flap, and an S logo shaped like a curvy road spices up the rear badge. Numerous other styling cues, including big eight-spoke wheels reminiscent of the classic Minilights, ensure everyone whose anyone knows you sprung for the hot one.



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