Conventional wisdom suggests that you can't move an everyday car brand upscale without a name change and a new dealer outlet. Hyundai is about to contest that assertion, using a store-within-a-store point of sale system and an at-home vehicle demonstration system called your time, your place. The company says it will offer a modern premium experience, where the owner's manual comes in the form of an iPad and a valet service program will pick up the vehicle for services, providing a loan vehicle until its return. It's a new way of doing business, and a bold new luxury model to accompany it.
The 2011 Hyundai Equus Sedan is powered by a 4.6-liter V8 with 385 hp. Standard features include 10-way power, heated, ventilated driver bucket seat with memory, 17 speakers, 3 12V power outlets, 3-point rear seat belts in all positions, 4 door curb lights... MORE FEATURES
The 2011 Hyundai Equus Sedan is available in 2 trim levels:
| TRIM | MSRP | |
| Hyundai Equus Signature | $58,000 | |
| Hyundai Equus Ultimate | $64,500 | |
| MORE 2011 HYUNDAI EQUUS SPECS | ||

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