Although the all-new, third-generation 2007 Honda CR-V is likely to appeal to buyers of all ages and both genders, Honda's target audience for its redesigned small SUV is women in their early 30s with a child under two. And when you drive the new CR-V, it's obvious the company had this audience in mind from the very beginning. The size of the previous-generation CR-V, for instance, was a major selling point for owners (60 percent of whom are women), so the new one hasn't grown any larger. It shares a platform with the latest Civic, yet has a shorter wheelbase than even the coupe. From nose to tail, it's 3 inches longer than a Ford Escape and 3 inches shorter than a Toyota RAV4.

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