The Scion brand targets Gen Y customers with uniquely styled, sporty, valuable, and extensively customizable vehicles. The sub-compact Scion xA comes with 108 hp, and five-doors.

All-new for 2004, the Scion xA is Toyota's attempt to gain the interest of Gen Y customers in the company's products. The Scion xA is available in only one, albeit well equipped, version, with standard ABS; EBD; air con; power windows, locks, and mirrors; and a Pioneer sound system.