• The JB car pages, in their sole discretion, reserve the right to reject any creative or advertising campaign for any reason.
• The JB car pages reserve the right to reject or to suspend any creative that is deemed by the JB car pages, in their sole discretion, to disrupt our service or performance or is reported to negatively affect user experience.
• Backup .gif images are required for all Flash, Shockwave, and rich media creatives.
• All creatives must include the name or logo of the advertiser.
• Up to 50 characters of image Alt Text are permitted.
• Pop-ups or Pop-unders that spawn direct-download windows are prohibited.
• Additional specifications that amend or supercede these general guidelines may apply for individual ad products.

After clicking on any ad unit, users must be able to return to the JB car pages by clicking on the browser's "Back" button. Any destination URLs that result in the "trap door" effect (ie. the user can not return to the JB car pages by clicking the browser's "Back" button), are not permitted.

• User clicks cannot launch stand alone video/audio players or otherwise display content outside the standard browser window.
• User clicks on ad creative may not result in the launch of multiple browser windows.
• Ad creatives can launch a new browser window upon user click.